SOCIAL & CONTENT
speedo canada
Who: Canadian division of the world's leading swimwear brand, Speedo.
Work: With the objective of growing their channels and diversifying their channel demographic, I developed and implemented a new social strategy. The strategy included a nano-influencer campaign, contesting, curating owned and user-generated content, community management, and ad buying.
After 8 months, I grew their Instagram channel by +2.2K and launched and grew the Facebook channel to +1.2K followers. The nano-influencer campaign featured 7 recreational swimmers that supported body diversity with under 5K followers. This program generated 18 posts, 3K engagements with a total reach of 40K.
Creative Direction
Content Curation
Community Management
Influencer Relations
Ad Buying