SOCIAL & CONTENT
sapsucker
Who: Sapsucker organic sparkling tree water. Female-founded and sustainably harvested in Canada.
What: I act as an extension of the core Sapsucker marketing team, leading content strategy. I develop social calendars, engage with their online communities, boost organic posts and run targeted digital ads, manage their ambassador program/influencer campaigns, support XM activations, organize industry-adjacent collaborations, and create original photo/video assets for social.
Social strategy
Community management
Influencer relations
Content creation (original photography & video assets, graphic assets for flyers/ads)
Digital ad management
Collaboration management
XM support
contests & collabs
Part of my social strategy includes finding opportunities to align Sapsucker with like-minded businesses, creators, and communities to build credibility and grow our audience base.
I’m responsible for finding these partners and nurturing the relationships to produce cool content or host social giveaways, like this one with Covered Bridge Chips! This contest generated over 530 entries and grew our IG following by 2.5% (+247 followers).
ambassador program
Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use. Influencer marketing proves to be an effective tool in growing the Sapsucker network and reaching new customers.
I lead Sapsucker’s ambassador program and influencer marketing initiatives. To ensure a steady stream of content, I’ve implemented an always-on influencer approach paired with targeted campaigns at key calendar moments to drive acquisition and awareness.
I am also working on automating our ambassador program to simplify outreach and onboarding, build brand love and increase online reach.